We believe that insight into zeitgeist and audience emotions can elevate all stages of the creative and distribution process.
Established in 2021
That’s why we created a first-of-its-kind service that helps creatives and circulation professionals explore the feelings their stories trigger in their future audience. From early writing and development to launch and positioning, we provide inspiration based on the deepest audience emotions.
We don’t give hard conclusions, but an array of structured reflections that you can adapt to your needs. This way, we find a balance between artistic integrity and audience ambitions. PUBLIKUM was created for the film industry, but today we work with audience insights and development for all kinds of creative industries, such as TV, streaming, gaming, theatres, museums, festivals and sports.
Get inspired by your audience as humans, not content consumers.
We use AI to support anthropology – not the other way around
In recent years, AI has gained a foothold in the global film industry. However, most AI platforms primarily focus on automated estimations of a film's eventual success.
We use AI technology differently. Drawing from extensive international film industry experience, we believe AI's true value lies in revealing and predicting human emotions and reactions. That’s why we use AI for anthropological research, helping cultural professionals discover which themes and perspectives resonate most with their audiences. This way, we help them echo the hearts and minds of the audience into their creative projects.
Take a deeper dive into our process and learn about what to expect:
Hello there
PUBLIKUM is a team of talented anthropologists, sociologists and social data scientists committed to understanding audiences and inspiring cultural professionals across the globe.
Rikke Flodin
Partner
MSc in Anthropology
rikke@publikum.io
rikke@willandagency.com
+45 60 18 59 52
Niels Alberg
Co-founder and partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Lars Tversted
Partner
MSc in Political Science
lars@publikum.io
lars@willandagency.com
+45 26 30 35 12
Jesper Thomsen
Co-founder and partner
MA in Information Studies
jesper@publikum.io
jesper@willandagency.com
+45 40 86 44 34
Maria Villadsen
Senior Consultant
MSc in Service Systems Design
maria@willandagency.com
+45 26 81 34 11
Sophus Toft
Consultant
MSc in Techno-Anthropology
st@willandagency.com
+45 20 24 16 32
Christine Taisbak Ørting
Consultant
MSc in Techno-Anthropology
christine@willandagency.com
+45 28 26 82 35
Oscar Bech Albertsen
Consultant
MA in Applied Cultural Analysis
oba@willandagency.com
+45 29 36 21 06
Dea Larsen
Consultant
MA in Applied Cultural Analysis
dl@willandagency.com
+45 31 38 14 12
Armin Pasalic
Consultant
MSc in Social Data Science
ap@willandagency.com
+45 26 11 49 35
Amanda Nicolaisen
Researcher
Anthropology
an@willandagency.com
+45 22 97 12 18
Johan Irving Søltoft
Industrial PhD student
MSc in Techno-Anthropology
js@willandagency.com
+45 51 15 38 75
Nina Kofoed Johannsen
Researcher
Anthropology
nkj@willandagency.com
A. Berk Gezgin
AI Solutions & OR Analyst
MSc in Business Analytics
abg@willandagency.com
Kristine Hansen
Communications Student
Business Administration and
Organizational Communication
kph@willandagency.com
+45 29 80 12 40
Dagmar Gorica Petersen
Communications Student
MA in Media Studies
dgp@willandagency.com
+45 81 27 44 10
Ida Helene Dencker
Research intern
MA in Cognitice Science
ihd@willandagency.com
João B. Martins
Research intern
MSc in Techno-Anthropology
jbm@willandagency.com
Julie Skov
Research intern
MA in Applied Cultural Analysis
jsc@willandagency.com
Nir Levon Weiss
Research intern
MA in Applied Cultural Analysis
nw@willandagency.com
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