We believe that insight into zeitgeist and audience emotions can elevate all stages of the creative and distribution process.
Established in 2021
That’s why we created a first-of-its-kind service that helps creatives and circulation professionals explore the feelings their stories trigger in their future audience. From early writing and development to launch and positioning, we provide inspiration based on the deepest audience emotions.
We don’t give hard conclusions, but an array of structured reflections that you can adapt to your needs. This way, we find a balance between artistic integrity and audience ambitions. PUBLIKUM was created for the film industry, but today we work with audience insights and development for all kinds of creative industries, such as TV, streaming, gaming, theatres, museums, festivals and sports.
Get inspired by your audience as humans, not content consumers.
We use AI to support anthropology – not the other way around
In recent years, AI has gained a foothold in the global film industry. However, most AI platforms primarily focus on automated estimations of a film's eventual success.
We use AI technology differently. Drawing from extensive international film industry experience, we believe AI's true value lies in revealing and predicting human emotions and reactions. That’s why we use AI for anthropological research, helping cultural professionals discover which themes and perspectives resonate most with their audiences. This way, we help them echo the hearts and minds of the audience into their creative projects.
Take a deeper dive into our process and learn about what to expect:
Hello there
PUBLIKUM is a team of talented anthropologists, sociologists and social data scientists committed to understanding audiences and inspiring cultural professionals across the globe.
Rikke Flodin
Partner
MSc in Anthropology
rikke@publikum.io
rikke@willandagency.com
+45 60 18 59 52
Niels Alberg
Co-founder and partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Lars Tversted
Partner
MSc in Political Science
lars@publikum.io
lars@willandagency.com
+45 26 30 35 12
Jesper Thomsen
Co-founder and partner
MA in Information Studies
jesper@publikum.io
jesper@willandagency.com
+45 40 86 44 34
Maria Villadsen
Consultant
MSc in Service Systems Design
maria@willandagency.com
+45 26 81 34 11
Christian Fuhrmann Mortensen
Consultant
MSc in Political Science
cm@willandagency.com
+45 22 96 10 84
Jorinde Bosma
Consultant
MA in Applied Cultural Analysis / MA in Audiovisual Journalism
jb@willandagency.com
+45 71 81 48 94
Lasse Yde Hegnet
Consultant
MA in Visual Anthropology
lasse@willandagency.com
+45 26 71 92 05
Johan Irving Søltoft
Industrial PhD student.
MSc in Techno-Anthropology
js@willandagency.com
+45 51 15 38 75
Anna Sofie Andreasen
Researcher
MSc in Techno-Anthropology
asa@willandagency.com
Sofia Hadjichristidis
Researcher
Applied Cultural Analysis
sh@willandagency.com
+39 345 606 4932
Armin Pasalic
Researcher
Social Data Science
ap@willandagency.com
+45 26 11 49 35
Sarah Feldes
Researcher
Techno-Anthropology
sf@willandagency.com
+45 93 91 81 24
Ruben Volf
Content Creator & Communications Specialist
Communication
rv@willandagency.com
+45 20 28 86 07
Thore Schedler
Researcher
BSc in Mathematics
ts@willandagency.com
+49 176 2199 3046
Iris Molenaar
Researcher
Cultural Anthropology
im@willandagency.com
+31 6 136 990 77
Our Partners
