We believe that insight into zeitgeist and audience emotions can elevate all stages of the creative and distribution process.

Established in 2021

That’s why we created a first-of-its-kind service that helps creatives and circulation professionals explore the feelings their stories trigger in their future audience. From early writing and development to launch and positioning, we provide inspiration based on the deepest audience emotions.

We don’t give hard conclusions, but an array of structured reflections that you can adapt to your needs. This way, we find a balance between artistic integrity and audience ambitions. PUBLIKUM was created for the film industry, but today we work with audience insights and development for all kinds of creative industries, such as TV, streaming, gaming, theatres, museums, festivals and sports.

Get inspired by your audience as humans, not content consumers. 

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We use AI to support anthropology – not the other way around

In recent years, AI has gained a foothold in the global film industry. However, most AI platforms primarily focus on automated estimations of a film's eventual success.
We use AI technology differently. Drawing from extensive international film industry experience, we believe AI's true value lies in revealing and predicting human emotions and reactions. That’s why we use AI for anthropological research, helping cultural professionals discover which themes and perspectives resonate most with their audiences. This way, we help them echo the hearts and minds of the audience into their creative projects.

Take a deeper dive into our process and learn about what to expect:

Hello there

PUBLIKUM is a team of talented anthropologists, sociologists and social data scientists committed to understanding audiences and inspiring cultural professionals across the globe. 
Rikke
Rikke Flodin
Partner
MSc in Anthropology

rikke@publikum.io
rikke@willandagency.com
+45 60 18 59 52

Niels-3
Niels Alberg
Co-founder and partner
MSc in Social Sciences

niels@publikum.io
niels@willandagency.com
+45 22 13 87 54

Lars-def-2
Lars Tversted
Partner
MSc in Political Science

lars@publikum.io
lars@willandagency.com
+45 26 30 35 12

Jesper
Jesper Thomsen
Co-founder and partner
MA in Information Studies

jesper@publikum.io
jesper@willandagency.com 
+45 40 86 44 34

Maria
Maria Villadsen
Consultant
MSc in Service Systems Design

maria@willandagency.com
+45 26 81 34 11

christian
Christian Fuhrmann Mortensen 
Consultant 
MSc in Political Science

cm@willandagency.com 
+45 22 96 10 84 

Jorinde
Jorinde Bosma
Consultant
MA in Applied Cultural Analysis / MA in Audiovisual Journalism

jb@willandagency.com
+45 71 81 48 94

Lasse-3
Lasse Yde Hegnet
Consultant
MA in Visual Anthropology 

lasse@willandagency.com
+45 26 71 92 05

johan
Johan Irving Søltoft
Industrial PhD student.
MSc in Techno-Anthropology

js@willandagency.com
+45 51 15 38 75

Anna-Sofia
Anna Sofie Andreasen
Researcher
MSc in Techno-Anthropology

asa@willandagency.com

Sofia
Sofia Hadjichristidis
Researcher
Applied Cultural Analysis

sh@willandagency.com
+39 345 606 4932

armin
Armin Pasalic
Researcher
Social Data Science

ap@willandagency.com
+45 26 11 49 35

Sarah
Sarah Feldes
Researcher
Techno-Anthropology

sf@willandagency.com
+45 93 91 81 24

Our Partners

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info@publikum.io

Gammel Kongevej 3E, 1st floor,
1610 Copenhagen V, Denmark