Connect with your film and TV audience through AI-backed anthropology.
Connect with your film and TV audience through AI-backed anthropology.
PUBLIKUM helps to create a deeper connection between creative projects and audiences. Through a combination of anthropological research and AI-analysis, we provide filmmakers, distributors and other cultural professionals with precise and deep insights into their audience in both home and export territories.
Unite de-risking and novel ideas.
Echo the hearts and minds of the audience into your project without compromising creative control. Within just weeks, PUBLIKUM helps you get familiar with your audience’s inner thoughts, explore their interest in your project, spark inspiration for your story, and pinpoint the most effective marketing and positioning for your film.
Unite de-risking and novel ideas.
Echo the hearts and minds of the audience into your project without compromising creative control. Within just weeks, PUBLIKUM helps you get familiar with your audience’s inner thoughts, explore their interest in your project, spark inspiration for your story, and pinpoint the most effective marketing and positioning for your film.
Selected work
We work with different genres and themes. Since 2021, we have helped over 70 projects in 9 countries, collaborating with creatives in the film and TV industry, but also in streaming, gaming, museums, theatres, and sports.
Flee (Flugt)
We worked with the Flee team by collecting qualitative input from the audience during a pre-testing of the movie, to learn how people connected to the storyline, the aesthetics, and the experience of being on the run.
Sick of Myself (Syk Pike)
We helped Oslo Pictures and director Kristoffer Borgli to understand the differences in how we see narcissists in Denmark, Sweden and Norway, to inspire development, production and positioning of the film.
A Lucky Man (Bamse)
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
Sweet Dreams
With the Lemming team, we explored different ways in which European and American audiences connect to colonialism and power dynamics, to inspire development and global positioning.
Absolute Beginners (Efterskolen)
We assisted Bullitt Film in exploring the Danes’ connection with boarding schools and tracing the paths of young lives for a touching documentary series during its developmental phase, before it was launched across DR's platforms.
Collaborating with PUBLIKUM
Meet a few of the writers, directors, producers, distributors and marketing professionals that we have had the pleasure to work with.
